Many consumers prefer to purchase products from brands that demonstrate they care about social and environmental issues. This includes brands that not only engage in sustainable business practices, but whose products are themselves eco-friendly and sustainable. The way in which products are packaged also makes a significant difference with these types of consumers.
Unilever recently conducted an international study on this issue. The results showed that approximately 33% of consumers are purchasing products and services from brands that make a social and environmental difference. A recent poll with 1,000 Millennial consumers, for example, showed that 38% would “respond positively” to products that are friendly to the environment.
It’s interesting to note that in 2016, United States’ sales for Continue Reading